since 1976
since 1976
UMW Toyota Motor (UMWT) recorded 5,814 units in March 2026, bringing total year-to-date sales to 15,370 units. The performance reflects sustained demand through the first quarter of the year, supported by ongoing promotional activities, consistent customer engagement, and the strength of Toyota’s nationwide ownership ecosystem. Despite an increasingly competitive market environment, UMWT continues to maintain its position as the leading non-national automotive brand, anchored by a product line-up that balances everyday usability, efficiency, and long-term ownership value.
Building on this, UMWT continues to advance its Multi-Pathway approach as part of its broader electrification journey, expanding mobility choices in line with evolving market needs. As part of this direction, UMWT recently introduced three Battery Electric Vehicles, namely the Toyota bZ4X, Hilux BEV, and Urban Cruiser BEV, reflecting a range that spans passenger, commercial, and urban mobility needs, marking a significant step in broadening its electrification portfolio in Malaysia. This builds on Toyota’s existing strengths in hybrid technology, while ensuring that customers continue to have access to practical and relevant mobility solutions across different segments.
Further strengthening its portfolio, UMWT also introduced the Toyota Harrier 2.5 Hybrid Electric Vehicle (HEV), reinforcing its presence in the premium SUV segment. Now offered as a hybrid-only variant in Malaysia, the Harrier reflects Toyota’s continued shift towards electrified solutions in higher segments. Built on the TNGA-K platform, it delivers a refined and quiet driving experience, paired with a self-charging hybrid system that balances performance with improved efficiency, making it well-suited for both daily commutes and longer journeys.
“The automotive industry is entering a period of real transition, with new technologies advancing quickly while expectations around reliability, cost of ownership, and long-term usability remain unchanged,” said Datuk Ravindran K., President of UMW Toyota Motor. “For customers, the shift towards new technologies is only meaningful when it translates clearly into everyday use. What continues to matter is how a vehicle performs over time. It must remain reliable in daily use and manageable to own. Above all, it must reliably support customers’ needs year after year. Our responsibility is to ensure that progress consistently delivers real value in practice. We will steadily introduce electrification solutions at the right pace, in a way that is practical for Malaysian conditions.”
In addition, the Toyota GR Yaris receives a global update, bringing motorsports-derived enhancements to Malaysia. A key update includes a GR-exclusive leather-wrapped steering wheel with red stitching, engineered with a slightly smaller diameter and revised switch layout to improve operability and control during spirited driving. Drawing from motorsports insights, the independently arranged steering-wheel-mounted switches enhance precision and ease of use, allowing drivers to maintain focus on steering inputs.
Enabling Ownership Beyond the Product
Beyond products, UMWT continues to strengthen its ownership ecosystem through the Toyota Extra Mile initiative, designed to deliver a more complete and seamless ownership experience. Guided by six pillars, Extra Rewards, Extra Protection, Extra Convenience, Extra Peace of Mind, Extra Security, and Extra Care, the initiative reflects Toyota’s continued focus on building long-term customer trust through consistent support at every stage of ownership.
This is further supported by Toyota’s nationwide network of more than 100 service centres, ensuring that customers across the country have access to reliable and consistent after-sales support. Complementing this are Toyota Service Savers and Toyota Extend, which continue to provide customers with greater cost predictability and convenience over the ownership period.
UMWT also continues to enhance its digital ecosystem through the Toyota MY App, aimed at improving convenience and encouraging greater engagement with aftersales services. From April to June 2026, customers who download and register on the app will receive 500 Loyal-T Points, with an additional 500 points awarded upon completing a service booking via authorised Toyota service centres. These points can be redeemed for service vouchers, reinforcing continued engagement while supporting long-term ownership value.
“Beyond the product itself, ownership remains just as important. Customers expect consistent support, ease of maintenance, and confidence throughout their ownership journey. This is where our ecosystem continues to play a critical role, from after-sales support to digital integration, ensuring a seamless experience at every stage. Guided by our commitment to Mobility for All, we will continue to deliver solutions that are dependable, accessible, and relevant to how Malaysians live and drive,” Datuk Ravindran K. added.
Supporting Continued Festive Journeys
As the festive season continues into April, UMW Toyota Motor is offering ongoing promotional packages across selected models, designed to support customers as they travel, reconnect, and spend time with loved ones in the weeks following Hari Raya. These offers include savings of up to RM7,500, along with flexible financing plans that make it easier for customers to enjoy dependable mobility during this extended festive period.
Whether it is visiting relatives, hosting gatherings, or making return trips across states, these packages are structured to provide greater convenience and confidence for customers as they stay connected through meaningful journeys.
Through its Move Your World philosophy, UMW Toyota Motor continues to make mobility more seamless, dependable, and relevant to everyday life, supporting Malaysians as they stay connected through every journey.
For more information on Toyota products, services, and activities, please visit www.toyota.com.my or contact any authorised Toyota outlet nationwide.
